top of page

Smart Objectives

1. The budget for this event is $750. This budget will be used to cover food, marketing, and decorations. How the budget is divided up will be presented on September 22. Everything purchased will not go over the 750­ dollar budget including a 5% contingency fund. This will be monitored by keeping a running money flow chart on an excel spreadsheet  to show how much is spent and how much is remaining, available to all individuals involved with the DSUG event. 

2. The location for this event will take place in Allendale Michigan. It will take place on the Grand Valley State University Allendale campus. The venue will be a location on the campus easily accessible to our target market, the venue will be decided October 13th. 3. The presentation for the event will be in an open house setting. This will allow guest to come and go as their schedule allows, with everyone getting the same experience. There will be a station for each major, a station for advising, and a registration table so all students can check in. There will also be tables for food to be set up on. 4. Our Target Market for this event is freshman and sophomore students who do not have a declared major. We are targeting to have 200 to 250 degree seeking undergraduates to attend this event. 

5.For our DSUG event, we will advertise the fact that there will be free food because of the appeal that this has towards our audience.  The food and beverage for this event will be decided by October 11, 2016.  We will choose options that both appeal to the audience and fit the theme of our event.  Not only will the food and beverage stay within its designated budget, however it will also act as an incentive to attract students to our event.

We made objectives for our event after having our first meeting with out client, Dr. Paul Stansbie, Dean of the College of Community and Public Service, or CCPS. These objectives, or "smart goals" were the basis of our event that also helped promote good communication throughout the event. 

  • Facebook Clean
  • Twitter Clean
  • Google Clean
  • Instagram Clean

© 2023 by Illumination, Proudly created with Wix.com  | info@mysite.com  |   Tel: 123-456-7890 |

bottom of page